Add your name below to join the Be Here! partner list, and receive the social media toolkit to show your support for SFUSD students!

Web-to-Lead Form

Join the Citywide Campaign

for Student Attendance and Belonging

Led by Spark SF Public Schools, in partnership with SFUSD, we invite you to join local sports celebrities, elected officials, businesses, community organizations, residents and civic leaders in supporting:

Be Here!—a citywide public awareness campaign to boost student attendance and foster a culture of belonging across San Francisco public schools.

Our Ask: Help us share this important message.

Help us amplify the Be Here! message through your newsletter, social media, or other communication channels. We have ready to go language and campaign graphics for you to use to show your support! Sign up to the left to receive the social media kit!

We launch August 12th, 2025!

Be Here! Campaign Roll-Out

August 12, 2025 through September 30, 2025
(September is SFUSD Attendance Month!)
Launch Date: August 12, 2025

Citywide Social Media
Share-Out

Together, businesses, CBOs, and civic leaders will use their communication channels send out weekly campaign PSA posts that address the most important themes and statistics for promoting attendance and belonging.

SF City Streets
Ad Campaign

Covering our 7x7 city, through a generous partnership with SFMTA, MUNI buses will help carry the PSA campaign across San Francisco. Storefront posters will help boost awareness.

Celebrity
Shout-Outs!

Be on the look out for some of our
local celebrities sharing their support of students and schools with messages about the importance of attendance and belonging!

The Be Here! Social Media Toolkit will include all the language and graphics you need to share on your personal or professional communication channels, including newsletter articles you can add to share with your colleagues and employees.

Why this matters so much

When students feel connected, supported, and seen, they’re more likely to show up—and thrive. However, too many students are still missing out on school with overall attendance still below pre-pandemic levels.

Businesses, community partners, and civic leaders like you to help us boost awareness about what research says about the impact of missing even just two days of school per month.

In SFUSD, chronic absence cuts across every grade level—from our youngest learners in kindergarten to students in high school—and with it, students lose vital learning time, social connection, and long-term opportunity.

Our public schools are at the heart of a thriving city. Every student who shows up today is shaping the San Francisco of tomorrow.

Did you know that…

Research shows that missing just two days of school each month can set students back—whether it’s a kindergartener building critical grade-level reading skills, a 7th grader keeping up with core math concepts, or a 10th grader staying on track to graduate.

And because public schools are funded based on attendance, strong attendance helps keep essential dollars flowing to our schools.

Absence is just as high in elementary school, as it is in high school. Supporting students is also about supporting families.
We have not yet returned to pre-pandemic levels of attendance, so now is the time to act.

Be Here! Community Partners

Clement Street Merchants Association

Department of Children, Youth, and their Families, City and County of San Francisco

Discover Polk CBD

Golden State Community Foundation

Lakeside Village Business Council

Lower Haight Merchants & Neighbors Association

MEDA

Mission Merchants Association

Noe Valley CBD

Noe Valley Merchants Association

North of Market/Tenderloin CBD

San Francisco Chamber of Commerce

San Francisco Giants

San Francisco Mayor’s Office

San Francisco Public Library

…MANY MORE TO COME!

Attendance and Belonging Resources for Families

Resources for parents are provided below on supporting their child strong attendance and nurturing school belonging. These informational flyers are from Attendance Works, a nationally recognized leader on best practices to support student attendance.